Sponsored by... Drunk Driving?

So I was reading an article over at IGN in which Matt Fowler was ranting about all things horrible about the current (end of Chapter 4) state of Heroes. Entertaining read, I highly recommend it for series fans.

Anyway, I stumbled upon this banner ad in the middle of the page. Take a look at this and tell me what's wrong with it.

Coo! Autumn movie preview! Sponsored by... drunk driving?!?!?!?!?

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Wait... what?

Yeah, yeah, upon closer examination, you can see that it's actually that whole PSA about over the limit, under arrest. BUT, advertising is all about catering to what people see first. People don't generally pay much attention to banner ads, just a quick glimpse, so what they see during that quick glimpse is of paramount importance. When I glanced over this banner, I saw "IGN's 2009 Summer Movie Preview sponsored by drunk driving."

As far as a quick glance goes, the sponsorship reads a little like this:

sponsored by

DRUNK DRIVING

over the limit, under arrest

Brilliant! Advertising fail.